TUI announces major new investments in Tunisia at ITB Berlin 2026
TUI strengthens its commitment to Tunisia
The ITB Berlin 2026 international tourism trade show was the stage for a major announcement for the Tunisia destination. The TUI Group, the world's leading tour operator, confirmed significant new investments in the country, marking an important milestone in consolidating Tunisia as a preferred destination for European tourists. This announcement comes in a context of exceptional growth in Tunisian tourism, which has just surpassed 11 million visitors in 2025.
The 2026-2030 development plan presented by TUI includes increasing air capacity to major Tunisian cities, strengthening the hotel portfolio with establishments meeting international standards, and developing new tourism products tailored to the expectations of contemporary travelers. The objective is to position Tunisia as a premium destination while maintaining the price accessibility that is its strength.
Concrete benefits for travelers
For passengers at Tunis-Carthage Airport, TUI's investments will translate into an expanded offering from spring 2026. New direct routes from several European cities are planned, with particular attention to the German, British, and Scandinavian markets. Weekly frequencies will also be increased on the most popular routes, offering greater flexibility to travelers.
On the accommodation side, TUI plans to open new hotels and holiday clubs meeting the highest standards of comfort and sustainability. Innovative concepts blending beach tourism and cultural discovery will be introduced, allowing visitors to enjoy Tunisia's beaches while exploring the country's rich historical heritage, from Carthage to Dougga and the Tunis medina.
A strategic plan for Tunisian tourism
The 2026-2030 development program announced by TUI aligns with Tunisia's national strategy for tourism diversification. Beyond traditional beach tourism, the group intends to promote cultural, gastronomic, and ecological tourism. Combined tours integrating desert, oasis, and archaeological sites are being designed. This approach aims to attract a more diverse clientele and extend the tourist season beyond the summer months, making Tunisia an attractive destination throughout the year. For travelers, it is the promise of a richer, more varied, and higher-quality offering.